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Driven by dynamic consumer needs, cosmetics players need to be fast, flexible and differentiated in their offerings to be successful. As the leader in the personal care ingredient market in Asia, BASF personal care business team have embarked on a digital initiative called D’litE3-X that aims to provide a seamless on-line to off-line experience that helps our customers to be more successful.
In D’litE3-X, there are 6 modules that connect consumer insights to the brand needs and in turn to BASF solutions comprising of ingredient data and supply, formulation solutions. The solutions can help the brand owners to respond quickly to consumer trends by delivering continuous variety in their offering including the promised performance in a sustainable and safe way.
Consumer Insights contains macro view on consumer trends; market overview on Asia Pacific countries; Top 10 products and claims by consumer clicks, likes and comments;
Brand Analytics helps you to Identify market opportunities via brand positioning and price positioning;
Consumer Products: show you the market opportunities/product gap via Top claims, product forms; through advanced search, you can find all the details on the interesting consumer products, especially the ingredients BASF have in ingredient list.
Concept Collection is a place where you find the latest solutions for the market needs, including formulations, focus BASF ingredients, and the linkage to consumer insight.
Formulation Design gave you a chance to find existing formulations & ask for new design easily.
Ingredient Selection is a showcase of all BASF ingredients together with all registered INCIs in China market.